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We receive calls
daily from people who want to know how billboard advertising works
and how much billboards cost. Most people think that if we do not
have a location available, we can just put a billboard up anywhere.
The billboard business is a little more complex than just picking a
spot and building one.
First it is important to know that we are a licensed outdoor
company. Anyone who rents billboards must be licensed both by the
State and County and must follow all state and local regulations.
Both the State and County regulate where billboards are permitted,
what size can be built, how close to other signs and many other
regulations which keeps them from just "springing up anywhere".
Available locations vary from month to month depending on which
customers renew and which customer may want to move to other
locations. We can fax, e-mail and send you information with pictures
of what is currently available. If you are interested in a certain
traffic flow or area and we do not have anything available, I will
put your name on a waiting list. When something does become
available, I will call you.
Our signs are rented on a twelve-month contract. The monthly rental
price of the billboard depends on size and location. So, no two
billboards rent for the same amount. Your company will receive a
monthly invoice for the space rental. The only additional charge is
for the printing of the face, which depends on the square footage of
your location.
After deciding on a location, I will meet with you to come up with
ideas for the design. It is important to use your logo, and the MOST
IMPORTANT is to keep it simple and bold. Designing a sign is just
visual storytelling. You can use humor or direct marketing. Since
billboards are full color you can use an image or full color logo.
Just 10 years ago, full color images were expensive to do, but with
the computer printing process it is no different then plain text.
Then I take your ideas back to the computer and do full color
artwork and bring it back to you. I will make any final changes and
be ready to send to the printer. When artwork is approved, the
printing charge is due. Your advertisement will be printed, by a
large format printer, on a heavy canvas banner material. When it
arrives, it is then taken to the location and stretched onto the
sign.
When your sign is up and advertising for you, your billing starts.
You will receive a bill once a month - net 30. We will contact you
several weeks before the expiration of the contract to discuss the
renewal.
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